SEO Gibraltar

Content optimisation involves optimising web pages both for your users, and search engines - one of the core principles of SEO. Web site users want to find what they are looking for in a fast and simple manner, and search engines place great importance in their algorithms towards user-focused content.

SEO Gibraltar offer Content Optimisation packages including the following features:

• Markup Analysis: valid XHTML and CSS markup
• Internal Navigation Analysis: internal navigation, and physical structure, visitor path optimisation
• URL Optimisation: for search engines
• Keyword Deployment: use of uncovered keywords across page elements and copy
• Elements Optimisation: page titles, meta descriptions and keywords, headings (h1,h2,h3), bolding important terms, link title tags, image alt tags and more
• Copy Optimisation: copywriting of content, optimised use of keywords and term targeting
• Sitemap Creation - HTML for users, XML for search engines
• Robots.txt - allows/disallows pages on your site to be indexed
• Page speed Optimisation: recommendations for reducing page load times

Search engines place great importance towards these individual elements of structure and content optimisation in their ranking algorithms, and are an essential constituent of any SEO campaign.

Content optimisation is included as part of our Web Site Audit packages, or as a standalone service. Contact us for more details.